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Why is reputation so important to an organization

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Reference no: EM131706710

Essay Question

Why is reputation so important to an organization? Answer the following questions.

* Is it true that when the reputation of one company suffers. there will be a trickle-down effect whereby all stakeholders lose something when the company is cast in a bad light because of ethical violations? Why? Whynot?

Choose a company whose image and reputation are tarnished from ethical violations. If you had the opportunity to sit down with the CEO of the company, what would you suggest her or he do to ensure their corporate image is never tarnished again by allegations of ethical breeches such as health and safety violations, discrimination, employee abuse, and pollution of the environment.

Read the following sections of Business Ethics:
• Ch. 7, "Organizational Factors: The Role of Ethical Culture and Relationships"
• Ch. 8, "Developing and Effective Ethics Program"
• Case 5, "New Belgium Brewing: Ethical and Environmental Responsibility," on pp. 437-446

Read the following sections of Conscious Capitalism:
• Ch. 15, "Conscious Cultures"
• Ch. 16, "Conscious Management"
• Ch. 18, "The Power and Beauty of Conscious Capitalism"
• "The Conscious Capitalism Credo" on p. 273

Required Course Materials

Title: Business Ethics: Ethical Decision Making and Cases
Edition: 11th
Authors: Ferrell, O. C., Fraedrich, J., & Ferrell, L.
ISBN-13: 9781305500846

Title: Conscious Capitalism: Liberating the Heroic Spirit of Business
Authors: MacKay, J., & Sisodia, R.
ISBN-13: 9781422144206

Watch the "Ethics in the workplace 13" video [3:35].

https://youtu.be/loXqK6D6lbk

Reference no: EM131706710

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