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Question: 1. Comedian and TV actor Bill Cosby for many years endorsed Jell-O pudding. Suppose you were brand manager for Jell-O and tasked with coming up with a replacement for Mr. Cosby. Who would you select? Justify the rationale behind your choice.
2. Infomercials are long commercials that generally last from 30 to 60 minutes. These commercials typically are aired during fringe times and frequently promote products such as diet aids, balding cures, and exercise products. These infomercials often use endorsements from physicians and other health professionals to buttress claims about the promoted brand's efficacy. Using concepts from this chapter, explain why health professionals are used in this form of advertising.
What types of communication tools can be linked together to improve overall efficiencies and the field sales staff's access to information?
What accounts for the 29.2 percent difference in in-store decision making for these two products? Go beyond these two product categories.
Is Harley-Davidson, Inc., (H-D) competing in the right businesses, given the opportunities and threats present in the external environment?
Nigeria has provided the most suitable environmental condition for the automatic diabetic kits. Considering population factors, government policy.
Describe insights you gleaned from the analysis. Did you notice any issues? Describe the specific area of the PESTLE analysis in which they were found and what might be done to ameliorate them.
Diversity: Why is diversity valued in teams, What are the challenges to diversity
Description of the Subject Matter for the Research Papers, Choose one country from the PIGS (i.e., Portugal, Ireland, Greece or Spain) and one from the BRICS group
1.develop a pricing strategy for your chosen productservice. detergent2.discuss what factors will impact your pricing
Explain four approaches a company can use to expand internationally and discuss the pros and cons of each of the four methods in effecting technology transfer
What are the legal and regulatory ramifications of operating an e-Business?
Explain Global Marketing- key informaiton and Clearly explain the advantages and disadvantages of home vs host sources of funding for financing global projects
Analysis of a case study on social marketing. This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause
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