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1.Why have marketers increasingly turned toward word-of-mouth in recent years? 2. Your friend knows nothing about marketing. Explain to her what the marketing mix is. Be sure to list the variables and briefly describe or define each for her. 3.In the Five Forces video posted online, Michael Porter uses the Five Forces model to explain why the airline industry is one of the "least profitable industries known to man". List each of the five forces in his model and explain what he says about two of them in relationship to the airline industry. 4. Explain why the American Heart Association would need management, even though its goal is not profit related.
What can you do with hard-core people who just won't give up their need to not change? Please answer in 200 words or less and cite URL or references used for class discussion
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For business ethics and dilemmas in the hypothetical business conditions below, critically discuss the basic elements of business formation:
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What are the three most important mediation issues in e-commerce and what are the key factors that determine e-commerce success?
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Whether a company grows, survives, and makes a profit could depend upon how their products or services are defined." What does this statement mean to a company or to consumer perception?
Give your explanations on the determinants of demand. What happens to the demand curve when any of these determinants change? Distinguish between a change in demand and a change in the quantity demanded, noting the causes of each.
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