Why has zumbas global business model been so successful

Assignment Help Marketing Management

Reference no: EM13739391

I. Case study- Zumba: a dance phenomenon is going global

QUESTIONS

1. Which of the internationalization models presented in this chapter best fits the internationalization of Zumba?

2. Why has Zumba's global business model been so successful?

II. Case study- Danish Klassic: launch of a cream cheese in Saudi Arabia

QUESTIONS

1. What might have been the reasons that Danish Klassic was not able to meet expectations? Comment on the following:

(a) the change of packaging - from glass to plas¬tic brick carton;

(b) the consumer-oriented advertisement (photo a)- is it targeted at the Saudi Arabian market?

2. What do you think of the brand name Danish Klassic?

III. Case study: The Female Health Company (FHC): the female condom is seeking a foothold in the world market for contraceptive products

QUESTIONS

1. How would you explain FHC's internationalization process up to now?

2. What are the main cultural barriers for expanding global sales of the female condom?

3. What screening criteria would you use if FHC had plans to expand into new developing markets?

4. Besides having distribution to the public sector, particularly in Africa, Latin America and recently India, FHC is also trying to commercialize the female condom in consumer markets around the world. Where and how should FHC attack consumer markets?

Reference no: EM13739391

Questions Cloud

People are vibrant and productive well : The term "over the hill" is offensive and the party items for this joke start at age 40. It is almost a casual dismissal of a life of accomplishment. I do recognize the joke side of it but in an age where we are living a lot longer and people are vib..

Applications of reinforcement learning in education : A discussion of the modern-day applications of reinforcement learning in education. A discussion of the modern-day applications of reinforcement learning in behavior therapy.

Implement the new personnel assessments : The first opportunity to implement the new personnel assessments will be next month when you begin interviewing for three open positions in the training department.

Motive the human asset : If they did not offer any incentives, what would you have done differently in order to motive the human asset in regards to motivation and productivity?

Why has zumbas global business model been so successful : Which of the internationalization models presented in this chapter best fits the internationalization of Zumba and Why has Zumba's global business model been so successful

Therapy for anxiety and schizophrenia patients : Last month, Dr. William learned that two of his colleagues (who practice together) were using DGT to treat patients diagnosed with mild-to-moderate schizophrenia. Their idea is that the Dyadic Therapy Session provides "social skills practice" that wi..

Determine which project might be implemented and why : Write an email response in which you address the following points- Determine which project might be implemented and why (e.g. feasibility study, breakeven analysis, etc).

Major functions of human resources : Describe the major functions of human resources. Select one of the laws from the key human resources terms area and explain it (ability)

What summarize the excerpt in several sentences : What Summarize the excerpt in several sentences. include in your summary a list of the main Christian doctrines that students are failing to understand?

User Account

All Pages