Why dunkin donuts has chosen to return to russia

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Reference no: EM13687627

1. What are some reasons why Dunkin' Donuts has chosen to return to Russia? Why did Dunkin' Donuts fail in its earlier attempt to establish a business in Russia?

2. What are some of the differences between the Russian market and the U.S. market that are relevant for a firm like Dunkin' Donuts? How would you expect the firm to adapt to these differences?

Reference no: EM13687627

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