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Why does apple sit at the top of both lists

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Reference no: EM131009237

Compare the corporate reputation scores in Exhibit 7.2 with the brand valuations in Exhibit 7.4.

• Why does Apple sit at the top of both lists?

• How has the company used good branding and positioning strategy to achieve this result?

• How is it that Wells Fargo can have a very high brand valuation, but a very low corporate reputation score?

Attachment:- Exhibits.rar

Reference no: EM131009237

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