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Assignment: Read the article and answer the questions
Read the management focus, 'Volkswagen's Hedging Strategy' and answer the following questions.
a. Why do you think management at Volkswagen decided to hedge only 30% of the automaker's foreign currency exposure in 2003?
b. What would have happened if it had hedged 70% of exposure?
c. Apart from hedging through the foreign exchange market, what else can Volkswagen do to reduce its exposure to future declines in the value of the U.S. dollar against the euro?
Explain why marketing channels promote not only economic systems but also social systems
The Effect of a Market Orientation on Business Profitability
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The campaign manager for a politician who is running for reelection to a political office is planning the campaign. Four ways to advertise have been selected: TV ads, radio ads, billboards, and newspaper ads.
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