Why do new brands with a smaller market share

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Why do new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share?
At what stage in a product's life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.

Image text transcribed for accessibility: Why do new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share? At what stage in a product's life cycle are pioneering, competitive, and comparative advertising most likely to occur? Give a current example of each type.

Reference no: EM1385726

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Why do new brands with a smaller market share : Why do new brands with a smaller market share spend proportionately more on advertising than brands with a larger market share?

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