Why do marketers use trade or functional discounts

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1. Explain two-part pricing, payment pricing, price bundling, captive pricing, and distribution-based pricing tactics. Give an example of when each would be a good pricing tactic for marketers to use.

2. Why do marketers use trade or functional discounts, quantity discounts, cash discounts, and seasonal discounts in pricing to members of the channel?

Reference no: EM131285704

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