Reference no: EM132078744

1. Why do different restaurants make up a strategic group?

They compete for similar customers.

They serve similar food.

They have similar strategies

2. In the footwear simulation, the competitive intelligence reports provide you with what?

Strategic group maps for each market every year.

Provides hints to managers to consider what choices to make.

How to move into the group and close the group they are leaving.

3. Apart from the signal that a price change sends to the market, an important factor that needs to be considered is what?

The effect of price change on retailers, who sit between you and the customers.

To note the tradeoff that you face.

Failure to consider the interactions of nonprice variables is a major flaw in some strategies in the simulation.

4. We also need to be clear that in the simulation, as in many industries, the direct customer of a firm is not the end customer

True

False

5. If someone walks into a store and requests a shoe that you were promoting using a celebrity and the store has no shoes to sell, then who will be blamed by the end customer? The retailer, or the manufacturer

The retailer   

The manufacturer