Why do companies wade into controversial social issues

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Reference no: EM134016160

Assignment:

ESG (Environmental, Social, Governance) issues have infiltrated the executive suites of the largest corporations driven by major investment banks/investors as well as by activists, politicians, and legislators. Often, even when a majority of the company's "stakeholders" disagree with its ESG position, their voices are not heard or heeded. In a few instances they are. For example, Florida's governor pushed back on Disney for its "lobbying" against a Florida law banning education programs that exposed young children to explicit sexual materials causing turmoil at Disney. Consumers boycotted Bud Lite in response to the brand featuring a transgender person in its marketing, causing a significant decline in sales.

Why do companies wade into controversial social issues? How should they naviagate the turbulent waters of these social issues? Should they do what they believe is right even if it costs them sales and profits? (Research serious current thinkers on these issues as well as refer to the chp 10,11 readings in Rae and Wong).

Reference no: EM134016160

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