Why could this campaign be problematic

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Review the Gillette #MeToo campaign Presume you are part of Gillette's marketing department.

Share ONE reason why you think this campaign is a BAD idea for a marketing campaign. You need to give a well-thought out argument as to why you think it is a bad idea. Think about concrete arguments against putting a campaign like this out there and start a thread. Think of it as an idea bubble and just get talking and sharing. It's like a brain storm session. If you work in a marketing department, this is truly something you would do -- you try to predict the cons of a campaign and then decide if the risk is worth it. So let's hear it! Think about the macro-environment and everything that's going on in the world. Why could this campaign be problematic?

Reference no: EM132770730

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