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Assignment:
In class we discussed how and why Coca-Cola can successfully use mass marketing with their flagship brand. Compare and contrast this approach with the segmentation/targeting/positioning approaches they take with their other products (e.g., Diet Coke, Coke Zero Sugar, Sprite). Please explain why they use different strategies with different products.
Discuss a popular national product or service that is using integrated marketing communications effectively. Discuss the different promotional mix categories
Considering the likelihood-of-getting-into-trouble factor, identify three entertainment or sports celebrities that you, as a brand manager.
Evaluate Cokes market position in South Africa relative to other competitors and other businesses - Evaluate the different types of consumer promotions
Describe positive organizational behavior you are contributing in your workplace (or previous workplace).
Each specific entry mode demonstrates the placement of the value chain functions - discuss these based on the customer perspective.
What types of advertising planning and research should be conducted to identify Dinty Moore's most loyal customers and potential new customers
With the high rate of immigration along with higher birth rates, the Hispanic population in the USA is growing more than ten times faster.
How is operant conditioning used by marketers? Find samples of adverts or brands that use this. What are ways that Cognitive learning may be used by marketers?
Discuss the challenges and opportunities faced by Netflix, Blockbuster, and other competing companies within this industry. Reflect upon where you believe this industry is going.
Describe Lowe's vs Home Depot and describe how the look and feel differs ease of navigation and likes and dislikes for both Lowes
1 name three external role-players that need information from an organization.2 also name the type of information
Identify an example of persuasion that you have encountered and break it down into the steps of the Toulmin Format at described on pages 251-253 of the text. If you have not encountered a type of persuasion that fits into this format, you can dev..
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