Why are new products crucial to a company

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Reference no: EM133021799

Q1. What is a 'new product' and why are new products crucial to a company? Provide examples to support your answer. Do you consider all definitions of 'new products' are appropriate? Explain your answer.

Q2. You are Head of New Product Development at a company. Your Manager wants you to generate a list of potential new products. List and discuss the various sources of new product ideas. Which sources of ideas are best?

Q3. From a consumer perspective -

You own and use a smartphone. A smartphone manufacturer wants to know your views regarding smartphones and how the smartphone could be improved. Thus, what do you consider are the 'problems' with existing smartphones?

Based on your perceived current 'problems' with smartphones, list five specific ideas/suggestions you have regarding how smartphones could be improved.

Reference no: EM133021799

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