Why are mobile ads so important to marketers

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Why are mobile ads so important to marketers? What's the key statistic cited in Chapter 19 about the primacy of mobile technology? What features tod mobile ads have that traditional commercials have lacked?

Book Marketing management 14 edition Kotler and Keller

Reference no: EM131367606

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Why are mobile ads so important to marketers : Why are mobile ads so important to marketers? What's the key statistic cited in Chapter 19 about the primacy of mobile technology? What features tod mobile ads have that traditional commercials have lacked?

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