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The objective of the case is to explain the unique characteristics of the Indian market, including the external, industry and competitive environments.
1) Why are foreign MNEs like UPS seeking to invest in India?
2) What risks come with investing in emerging as opposed to developed markets?
3) Compare and contrast the national cultures of the US and India using Hofstede's dimensions. How might these differences affect UPS's formulation and implementation of an expansion strategy in India?
4) What advantages might accrue to local competitors? How might foreign MNEs gain a competitive advantage in the Indian market?
5) What mode(s) of entry would you recommend that UPS consider? How would you structure any potential deals?
6) Which lessons from UPS's past history might be helpful in entering the Indian market? Which ones might not be transferable?
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