Why are averages of limited value to assessing market

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Reference no: EM133424150

Questions: Why are "averages" of limited value to assessing market potential?

Offer an example to illustrate your answer.

What are some concerns that a host country might have about a company planning to do business in their area?

What operational steps could you take to overcome those concerns?

What could you say to the host country government that could effectively address their concerns?

The Forbidden City is one of the most revered historical sites in China. A number of years ago, Starbucks set up one of their coffee shops in this historical site. What issues would you recommend they consider as they set up shop? What concerns might the host country have about this? What might the global reaction be?

What is a "gray market"? How could the existence of a gray market for your product impact your pricing strategy?

Reference no: EM133424150

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