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Marketing Plan This week you will continue your comprehensive marketing plan researching the SAME company that you researched in previous units. Again, utilizing the CSU Online Library, you will research the various elements of the marketing plan as it relates to this company. In Unit V you will provide a comprehensive discussion of place or distribution strategies of your company. Place This section will provide a comprehensive look at the distribution strategy of your organization. Begin with an identification of the distribution channels that should include the entire path that the products travel from the "manufacturer" to the final consumer. This might involve manufacturing plants, wholesalers, distributors, retailers and various other intermediaries. Why and how does your company use these intermediaries? Many companies use multiple channels, particularly with the advent of the internet (which is considered a direct channel).
Another element to include is a description of a physical facility. This might include a manufacturing plant, bottling plant, retail location, or even a unique merchandising effort. Competitive Advantage Because competitive advantage is an important goal of every company, address whether your company has a competitive advantage WITH RESPECT TO PLACE. The idea is to discuss whether your company has a competitive advantage with respect to how they distribute their products. This should discuss their distribution channel and maybe a unique retail location (if pertinent). Again, this section should only discuss whether your company has a competitive advantage with respect to place (product, price and promotion are discussed in other sections). Once you have stated your position, remember to include your rationale. Your submission should be a minimum of two pages in length, double-spaced with a reference page and title page. References should include at least one additional, credible reference beyond the textbook. All sources used must be referenced; paraphrased and quoted material must have accompanying citations and cited per APA guidelines. Include the use of subheadings (this week consider using Place and Competitive Advantage in Place).
What are the advantages and disadvantages of direct investment in a foreign market?
1) Briefly described the product purchased. For example, what was the model, any special features, exact cost, etc.
Suppose 28 objects are placed along a circle at equal distances. In how manyways can 3 objects be chosen from among them so that no two of the three chosen objects are adjacent nor diametrically opposite?
Using the internet, find and report on a company that is using any of the "Elements of Culture" presented in the text in their marketing efforts.
Examine the components of a marketing plan. Determine the component you believe to be the most important and the component you believe to be the least important. Provide a rationale for your response
a. 1 big fizz co. a manufacturer of cola-flavored drinks wants to add packaged fruit juices to its existing product
What is the probability that this opportunity could occur? What is the impact? What are the risks (adverse effect) that are introduced by this change in plans? How will you communicate this change to the vendor?
Write a 750- to 1,000-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen, the supply chain might look something like: Manufacturer, Distributor, Retailer
Describe at least three succession planning best practices you could implement to immediately remedy the negative consequences of the problem described in this vignette.
Select and compare websites of two retailers that are in the same business (as an example jcrew.com vs. abercrombie.com, or amazon.com vs. bn.com).
Whats the difference between sales promotion and advertising. Provide examples.
Modern Marketing Management
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