Who share demographic and lifestyle characteristics

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Reference no: EM132222891

1. A(n) ________ is a service that identifies groups of consumers who share demographic and lifestyle characteristics.

a. PRIZM

b. Dun's market identifier

c. Standard Industrial Classification

d. Economic Information System

e. Arbitron Panel

2. A large grocery product manufacturer has experienced declining sales of canned beans. You are asked to investigate whether the decline is due to the pricing of its product relative to that of the competition. What data source would you use?

a. A warehouse withdrawal service

b. An SIC index

c. A retail store audit

d. A mail diary panel

e. A home audit panel

3. Which of the following is not a limitation of consumer panels?

a. Selection bias

b. Starch score bias

c. Testing Effects

d. Mortality effect

e. All of the above

Reference no: EM132222891

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