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You have been fortunate to get a paid internship for the summer working with Marissa and the public relations agency handling the Microsoft account. Marissa wants to do something this summer as a social marketing project. Your ?rst assignment is to think about various social marketing projects that Microsoft might be involved with and to look at what publics and communication tools might be used.
Answer the following questions: 1. What social projects would ?t best with Microsoft in its northwestern United States location? Provide three ideas. 2. Who might be Microsoft's key external publics for one of these projects? 3. Who are Microsoft's key internal publics, and how would you want to involve them? 4. What media would you want to use in this project? 5. What other communication tools might work well?
Explain Ethical or regulatory issue in ecommerce and explain an ethical or regulatory issue that plays a role in successful ecommerce
Marketing Excellence: BMW - What are the pros and cons to BMW's selective target marketing? What has the firm done well over the years and where could it improve
1. Evidence that the organization has a gain a competitive advantage from their marketing processes.
identify an organization or product that you want to build your marketing plan around for this course. citing research
What are some of the conditions of competition in the hotel business? What is their impact? What is the impact of partnerships on hotel marketing
In your view, what are some current of emerging trends that will beimportant to understand for a Recreation Specialist? HOW do you stay informed of emerging trends
Discuss latest developments surrounding the issue and Let MovieFlix know that you have researched the issue and what your conclusions are for their company based on your research
Assume you are now a mortgage broker and you are either working as an independent contractor, or are self-employed or about to open a franchise. Prepare a basic marketing plan outline for yourself for the next 12 months, incorporating the followin..
What is a simple way to engage in international marketing? a) Licensing b) Travel abroad c) Communications d) Cultural attainment
1.Some national advertisers have found that they can have more impact with their advertising by running a large number of ads for a period and then running no ads at all for a period.
Evaluate the choices faced by Steve Lewis, Peter Adario, and Eduoard Sakiz (in Badaracco's article) from the standpoints of the generalizability, utilitarian, and virtue ethics tests
q1 what value would it be to know that you were going to be training a class of persons between the ages of 20 and 35?
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