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Who is your target customer demographic

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Assignment:

Product Life Cycle-Timbits Individual

You have been tasked to re-position Timbits! Your strategy may include modifying the product, modifying the market an/or linking the product to a rising trend.

You are to provide responses to the following:

. Are you modifying the product? The target market?

. Apply to an upcoming trend? Who is your target customer demographic?

. What is your 'point of difference'- reason to buy- unique benefit to consumer?

. When would you launch the product (month?)

. What is your distribution method (Place)- where will consumers buy it? Trial location or all?

. What is your price strategy going to be?

. What will be your main promotional method(s)?

. Give it a new name and logo (brand it).

Reference no: EM133297209

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