Who determines ethical standards for advertising

Assignment Help Marketing Management

Reference no: EM131915356

Question: Choose a product or service from these examples:

• Fast food

• Class of consumer product

• Personal care

• Automobile

Research the Internet to analyze how that product or service has been advertised.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism.

Be sure to discuss the following:

• Who determines ethical standards for advertising?

• In what ways has advertising affected American culture?

• What are the key persuasive techniques used in consumer advertising? Illustrate with specific examples, explaining how each technique works.

• Discuss some of the critical issues that may arise from the following areas:

1. Children and advertising

2. Advertising in schools

3. Health and advertising

4. Political advertising

• Find one example of a commercial that strikes you as particularly creative and appealing:

1. What are the elements that are unusual?

2. What is the target group of the commercial?

3. How does the commercial appeal to consumers?

4. Why do you believe this commercial to be effective in brand name recognition?

5. How are ethical standards met (or pushed to their limits)?

Reference no: EM131915356

Questions Cloud

What is utilitarianism according to mill : What is utilitarianism, according to Mill, and what objection to utilitarianism is he trying to answer with this claim?

Computing net income from equity analysis : Late in December 2011, the business purchased a small office building and land for $225,000. Prepare balance sheets for the business as of December

Conflict with an organizations practices : Create a brief case scenario of a situation where a professional social workers ethics might conflict with an organizations practices

What is the geometric return-arithmetic return for the stock : What is the geometric return for the stock? What is the arithmetic return for the stock?

Who determines ethical standards for advertising : Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation in which you investigate the role of advertising in a culture of consumerism.

What was total real return on investment : You bought one of Great White Shark Repellant Co.’s 9 percent coupon bonds one year ago for $800. what was your total real return on investment?

Prepare a presentation on walt whitman : Prepare a presentation on Walt Whitman. Content is key! You can add pictures but this presentation is for online class so content is key.

Determine the total unit cost of each product line : Roper Corporation does both the basic processing work and the further refinement of the three product lines. Determine the total unit cost of each product line

What is the aftertax cost of debt and company wacc : What is the aftertax cost of debt? What is the company’s WACC? What is the aftertax cost of debt?

User Account

All Pages