Reference no: EM133201844 , Length: Wrod Count: 1250 words.
Assignment: Marketing Essay
Description
I. What is your brand-new idea that is going to rock the health care world!? THE IDEA SELECTED IS UNIVERSAL HEALTHCARE SOFTWARE.
II. How does this tie into your company's strategic plan?!
III. What are your strengths, weaknesses, opportunities and threats (SWOT) for your new product?
IV. Who are your competitors and what are your market challenges?
V. How are you going to SELL (market) your idea to the world?
VI. How are you going to make sure that you have a solid plan for this dynamic new product?
VII. What makes you stand out from the pack - your logo, brand - key differentiators!?
You will have the "opportunity to present to the Board of Directors" to seek their approval and funding.
Action Steps:
1. Present new product idea for approval
2. Create an outline of your Strategic/Marketing Plan
3. Prepare your PowerPoint Presentation of your Strategic/Marketing Plan (See Final Assignment. PowerPoint Presentation for the requirements of this part of your assignment.)
4. Complete your written paper reflecting your strategic/Marketing plan (at least 1250 words), with APA format including references, cover sheet, and abstract.