Who are wipros target customer and what are they looking for

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Reference no: EM133500827

Assignment: Wipro Building a Global B2B Brand Case Study Presentation

Answer questions on the 'Wipro - Building a Global B2B Brand' case study

Present your answers using effective business communication.

Showcase your work in slide deck format. Answer all questions thoroughly and lead back to the core of the question.

Task

Question I. Begin your deck with an Overview of the Market and a Current Situation Analysis.

Question II. What are WIPRO's strengths and weaknesses today (2006)?

Question III. Who are WIPRO's target customers? What are they looking for?

Question IV. What are the key decisions that Paul is grappling with in 2006?

Question V. Articulate WIPRO's brand positioning.

Question VI. How you would bring the chosen positioning alive to WIPRO's target audience, and how would you reach them, given the budget of $1.3 million?

Reference no: EM133500827

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