Which was disneys reasoning for deciding to acquire pixar

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Article -The Walt Disney Company and Pixar Inc.: TO Acquire or not to Acquire? By Juan Alacacer, David Collis and Mary Furey.

1.) Why was the relationship between Disney and Pixar working at the beginning? Who was getting more benefit from it?

2.) Which was Disney's reasoning for deciding to acquire Pixar?

3.) Which type of structure should Disney have after the acquisition?

Reference no: EM132162749

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