Which type of message appeal is coke using

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Problem

In a print advertisement, Coca-Cola includes two pictures of cans of Cokes taken from the top of the can. One can is unopened; the other can is opened. The opened can looks like it is smiling. The text states: "open the happy can." Get the instant assignment help. Which type of message appeal is Coke using?

Reference no: EM133883668

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