Which theory of learning best explains consumption behaviour

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Which theory of learning (classical conditioning, instrumental conditioning, observational learning or cognitive learning) best explains the following consumption behaviours:

(a) buying a Carlsberg beer six-pack,

(b) preferring to purchase second-hand clothes,

(d) buying a new car, and

(e) switching from one mobile phone service to another? Explain your choices.

Reference no: EM131365461

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