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Idea Scale:
You are starting up your own company that will launch a new innovative idea (could be a product/service).
Answer the following questions.
1. Describe this innovative idea
2. Which segmentation technique you would be using to segment the market? And why?
3. Which targeting strategy you would be following? And why?
4. Who would be your main competitors?
5. Which differentiation and positioning strategy you would be following? And why?
6. What would be your positioning statement?
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The present solution is based on the concept of marketing strategy. The solution is prepared in more than 300 words in a Microsoft Office Word document file. All the instructions and rubrics provided with the assignment were followed while preparation of this solution. The solution is completely free from any type of plagiarism.
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