Which pricing strategy should jericho use maximize earnings

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Reference no: EM133856976

Problem

Jericho Watches Inc. is capitalizing on a trend among the youth to wear different watches every day. The firm just developed a new watch that can be visibly reconfigured to look different by switching the watch face and band. The switch is easy and initial test markets show positive results at several different price points. However, Jericho believes that competitors will be able to offer something similar in a few months. Jericho has a very positive upscale image among consumers. Which pricing strategy should Jericho use to maximize earnings?

Reference no: EM133856976

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