Reference no: EM132206981
If it feels like you’re under attack by marketers, you might just be right. Jay Walker-Smith, president of the Yankelovich marketing firm, estimated that “we’ve gone from being exposed to about 500 ads a day back in the 1970’s to as many as 5,000 a day today.” (CBSNews.com, 2009). The growth of Internet usage has certainly contributed to this trend – Nielsen reported that 55% of Americans use the Internet every day, and the average American spent 60 hours a month online (Huffington Post, 2010).
You may find you’re better able to cope with the barrage of messages when you become a more aware and better- informed marketing consumer.
Follow these steps on the way to breaking through the marketing clutter: Choose any 10-minute period of your day, and keep a list of all the marketing messages you notice. Be sure to include brand names, signs, radio and television ads, direct mail, and internet ads. (Hint: most students notice at least 25 marketing messages in 10 minutes!).
Type up your list and save it in rich text format (.rtf). Attach the list to your first discussion post and post responses to these questions:
Which of these messages were easiest to remember, and why? Consider the impact of familiar brands, eye-catching visuals, celebrity spokespeople, etc.
Which of these messages were most annoying, and why? Please comment on issues such as timing, relevance, or how the message was expressed.
What advice would you give a marketer who is trying to reach you with a message? Include comments about how you sort out the high-priority messages from the unimportant, as well as your own preferences for how messages are delivered.