Which of the nine corporate growth strategies is racey

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The Racey Bicycle Company is headquartered and operates their manufacturing facility in San Bernardino, CA. They currently compete in the customized bicycle market in California only. They specialize in manufacturing customized bicycles for handicapped children only. Racey has decided to begin expanding to the east coast and has started to select independent bicycle shops in New York to carry and distribute their product. (1) Which of the nine corporate growth strategies is Racey following as they expand? (2) Explain why you chose this strategy? (Week 1 lecture notes on Growth Strategies)

Reference no: EM132291527

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