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You are the marketing manager of a food products company that is considering entering the Indian market. The retail system in India tends to be very fragmented. Also, retailers and wholesalers tend to have long-term ties with South Korean food companies, which make access to distribution channels difficult. What distribution strategy would you advise the company to pursue? Why?
Throughout its existence, Saturn has never turned a profit for General Motors. Research the history of Saturn and GM’s decision to continue funding it (although GM has now decided to close down the auto maker). Why hadn’t Saturn made a profit? Was es..
Demand for a popular athletic shoe is nearly constant at 800 pairs per week for a regional division of a national retailer. The cost per pair is $54.
Illustrate what do you think happens in a company which creates teams just for sake of having teams as it's a fad or just as it sounds good. Elucidate how can this pitfall be avoided.
Company Research of five companies is provided in the structured manner in this response. The answer includes references employed.
What is Grid Analysis? What is decision tree? Any prior experience with Operation Management software.
Discuss how a company pursuing differentiation strategy can manage its value chain (primary activities) to sustain its competitive advantage. Explain it with a real company example (e.g., Apple).
A bakery last month paid $3,728 as the rental expense. During the month, the store consumed $1,978 in paper goods and $1,879 in raw materials. The store has 2 employees and a supervisor. The supervisor monthly salary is $5,000 and the employees are p..
You received a memo asking you to compute productivity based on a total daily output of 400 units with labor of 350 hours to produce the 400 units
What are the important managerial tasks and characteristics generally present in executing a good business strategy? How could you utilize these behaviors in your current position? Describe and explain.
Explain the five different target marketing strategies and give examples of firms that use each one. Also, discuss how firms might approach the targeting of noncustomers.
The Internet and the Web are not the same thing. What is the difference between the Internet and the Web? Let's discuss what the Internet is and how many kinds of traffic, including Web traffic, can run on the Internet. What are the key technologi..
Annual fixed costs are $900,000 and $800,000 for outsourcing and in sourcing, respectively, and variable costs are $32 and $28 for outsourcing and in sourcing, respectively. If current annual demand is 25,000 units, by how much must demand be changed..
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