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Logistics marketing
Suggest ways in which logistics can play a part in the marketing mix for:
a. a manufacturer of cleaning products like CleanCo (Case study 2.4);b. a retailer such as Tesco (Case study 1.1);c. an automotive repair and recovery firm such as Talleres Auto (Case study 1.6);d. food suppliers such as CN and CS (Case study 2.6).
In each case, specify the organization you have in mind and explain the reasons for your suggestions.
The answer must be one to two pags paper.
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Danny “Dimes” Donahue is a neighborhood’s 9-year old entrepreneur. His most recent venture is selling homemade brownies that he bakes himself. At a price of $1.75 each, he sells 250. At a price of $1.25 each, he sells 300.
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The grand strategy in which the firm directs its resources to the profitable growth of a single product, in a single market and with a single technology is termed
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