Which licensee contracts would you seek

Assignment Help Other Subject

Reference no: EM133737046

In a minimum of three double-spaced pages, answer the following questions and submit it here:

Question 1: Given the information presented in the case and recent devastating decision by the NBA to switch providers, outline an updated licensing strategy for the Spalding brand as you would present it to Russell executives. Include product category and retail distribution strategies as well as justifications for your choices.

Question 2: Examining the data presented in Table 2 of the case, which licensee contracts would you seek to renew and why? How do your decisions fit into the strategy you developed in the exercise above?

Question 3: In presenting your strategy and licensing contract decisions to Russell's executives, if you chose not to renew any or all of the contracts, how would you respond to their questions regarding the amount of licensing revenues cut and the specific licensees responsible for that revenue?

Reference no: EM133737046

Questions Cloud

Project management approach has been gaining in popularity : We discussed in the course that agile project management approach has been gaining in popularity in recent years.

Conduct a swot analysis for pumas global : Conduct a SWOT analysis for Pumas global director of marketing and branding Adam Petick. Use quotes, sourcing and data from the case, video

Describe an example of supporting evidence from literature : Describe an example of supporting evidence from recent, relevant literature that justifies your study (Public Administration).

Most compelling topics learned in this capstone course : What were the most compelling topics learned in this capstone course and in your degree program?

Which licensee contracts would you seek : Which licensee contracts would you seek to renew and why? How do your decisions fit into the strategy you developed in the exercise above

Will use of individuals initials or name at end of message : Will use of the individual's initials or name at the end of the message satisfy the signature requirement, under Article 2B of the Uniform Commercial Code?

What a health care organizations administrative role : Explain what a health care organizations administrative role is in executing risk management policies and ensuring compliance with managed care organization

What is impact of not integrating quality and risk : What is the impact of not integrating quality and risk? Point out the risks resulted from the lack of integrating quality in the case study.

Identify three to five risks of engaging in the capital : Identify three to five risks of engaging in the capital investment project for your selected organization in the Week 7 Discussion. Based on what you identified

User Account

All Pages