Conduct a swot analysis for pumas global

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Reference no: EM133737049

Question: In a minimum of five double-spaced pages, answer the following questions and submit to the "New Puma Signing" portal:

Create a go-to-market strategy for announcing and leveraging a new signing. This signing could be an athlete, celebrity, activist, or anyone else you can argue fits in Puma's brand. You must select someone without an existing apparel partnership. Be sure to reference why you believe they would be a good fit citing specific justifications from the Puma CNBC Interview and Puma History reading.

a. Conduct a SWOT analysis for Puma's global director of marketing and branding Adam Petick. Use quotes, sourcing and data from the case, video, and reading to back up your SWOT inputs.

b. With which product(s) will the person be involved? You should select at least two specific Puma products/styles.

c. On which platform(s) will you market the person, and how? Use Adobe Spark or another graphic design program to create at least one post.

d. How can you differentiate this person's Puma sponsorship from the relationships other athletes possess with Nike, Adidas, Under Armour, etc.? Assume you are competing with them for this signing.

e. How could one integrate or blend this new endorsement deal with Puma's roster of culture/music/athlete partnerships? Research at least one (1) way an athletic apparel company has done this effectively in the last five years.

Reference no: EM133737049

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