Which kind of research design- exploratory descriptive or

Assignment Help Marketing Management
Reference no: EM13474719

Which type of research design- exploratory, descriptive, or causal-is appropriate for the following examples? Explain why.

• The goal of this research is to discover the real nature of the problem and to suggest new possible solutions or new ideas.

• A food manufacturer wants to know the demographics of people who purchase organic foods.

• A firm is considering hiring American celebrity Paris Hilton to endorse its products.

• British Airways would like to test in-flight Internet services on one of its regular flights from New York to Tokyo. The company charges $30 one week and $15 the next week.

• This type of study attempts to discover answers to the following questions: who, what, when, where, or how much.

• A manufacturer investigates whether consumers will buy a new pill that replaces eating a meal.

• Cosmopolitan magazine sends out a cover in selected markets featuring a female model to half of its readers and a cover with a female and male model to the other half of its readers to test differences in purchase response between the two groups.

• A hair-care manufacturer interviews wholesalers, retailers, and customers to determine the potential for a new shampoo package.

• This type of research attempts to capture a population's characteristics by making inference from a sample's characteristics and testing hypotheses.

On the CBS television show Undercover Boss, top executives disguised as middle level or lower level employees investigate company departments to discover potential issues or problems.

Reference no: EM13474719

Questions Cloud

Must address the topic of the paper with critical thought : the final research paper should address a topic that is connected to the content of this course elements and
Use the internet to research one developing nation of your : due week 9 and worth 200 pointsuse the internet to research one developing nation of your choice. your research should
Describe merits and demerits to membership and how these : conduct an online search and identify two professional organizationsassociations or trade groups related to your chosen
Write a 300-word summary of the business research process : write a 300-word summary of the business research process by describing the business research process from your
Which kind of research design- exploratory descriptive or : which type of research design- exploratory descriptive or causal-is appropriate for the following examples? explain
Recognize the recipient of the report to what organization : the report plan is a plan written for the professor explaining what the report will consist of. your audience is the
Research design strategy encompasses all of the components : 1.research design strategy encompasses all of the components below except .a. data collection designb. sampling
Did the experience of reading the maus books change : here are the questionstopics for the next essay. rather than attaching the following note in each question i will just
Using the librarys catalog the mla database or the jstor : using the librarys catalog the mla database or the jstor database find a book or article addressing a major question or

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd