Reference no: EM132299817

The name of my company is call Grapefruit Juice Private Limited, operating in Woodbridge, Virginia. The name emanated from Grapefruit which is use as a raw material component of the product. The Company is registered under the Virginia State laws to manufacture and sell Grapefruit Juice with the approval of Food and Drug Administration Act, This product is derived from a tree bearing the scientific name Citrus x paradise. Although the tart nature of this juice can be a bit curious at first, it is well-liked by people all around the world, not only for its unique flavor but also for its dense supply of nutrients. Organic Fact (May 14, 2018). The Juice naturally has a rich pink to pale red color. The flavor ranged from tart to slightly sour, and it is most often consumed in a sweetened form. Grapefruit Juice provide health benefits to customers which can be emotional topic to people struggling with health issues like obesity, heart diseases, cancers. diabetes, skinny etc. Grapefruit Juice would provide the taste with vitamins which can enhance the health of the customer Significance Grapefruit Juice is one of the most recognizable and flavor fruit juices on the United States market, and it also offers health benefits for people who regularly drink it. The Grapefruit Juice Private Limited company is constructing large infrastructure that would focus not only on plantation activity for Grapefruits, but also involved in selling activity in various zones of the U.S. additionally, the company is focusing on developing Industrial Infrastructure, which will be based on food processing job and Fruit Juice making that will improve quality of life, create lot more opportunities for people seeking to improve their living standard. Additionally, the importance of the Grapefruit included but not limited to: It contain high levels of Vitamin C and Vitamin A, they are low in calories and contain full of nutrients. Further, consuming these fresh Grapefruit Juice, can help reduce risk of diabetes, heart disease, overall mortality, obesity, further it can help people with reducing weight, increasing energy level and healthy complexion, storing activity needs several care, as they should be stored in dry and cool place, away from sunlight, ripeness for Grapefruits gives benefit when consuming such food, further the company can add multiple values, and Principles to the Stakeholders like Consumer to Employee and Supplier, Common value include build Nurturing, Accountability for all stakeholders, Driving Excellence and Work on collaboration tools for building an associated community. Organic Fact (May 14, 2018). Mission Statement The “Grapefruit Juice Private Limited Company Natural Fresh is committed to provide tasty, Nutritious food to their customers and bring health and happiness in the community of stakeholders, creating value for shareholders, Communities and People” Rationale for all Component Grapefruit Juice Private Limited pledge to create cultural environment that would assist people to grow, develop and to become successful, they are also creating the need for caring, growing, motivating environment, inspiring and enjoyable environment creation. The Company also taking the ownership and responsibility for various actions like integrity, commitment, discipline by creating nutritious, natural and healthy environment in the value chain of various food like Grapefruit Juice products. The company is creating collaboration approach, team building activity for better employee engagement and community grow up such will drive excellence and forward the good will of their products in the life of all human being. The company is adopting empowering approach, gaining envisioning and passionate about the growing of such healthy and nutritious products, further they have created more focus on customer, agility, innovation and Kaizen activities for driving excellence for manufacturing and selling of all the products group. An empowering approach. (December 07,2012). Trends in the industry According to Yurtoglu, N. (2018), the Grape fruit Industry will face many production and marketing challenges in the long-run. For quite some time, there have been a considerable shift in the demand for fresh and processed citrus which have resulted from the introduction of new products in the marketplace. The market is shifting towards for consumption of 100% fruit juice, where Grapefruit has many health benefits. Market now looking less in concentrated juice and Chemical contains that juice may have, again market now days look for less or least preservatives, additives for fruit juice product. Yurtoglu, N. (2018). The Grapefruit Juice has a huge market demand as it claims 100% fresh juice contains, no concentration, no preservatives and chemical, so such trends can have good penetration in the market. Retail grapefruit juice sales increased during from 2013-14 through 2017-18 and remained relatively high in 2019. Projected “Beverage non-alcohol is likely to grow from$160 billion in 2008 to $190 billion in 2020.” First Beverage Group Report (2015). Grapefruit Juice is emerging in the food Industry and is forecasted to be one of the most popular fruit flavors in the next couple of years. Three Reasons for Choosing the Grapefruit Juice Increased health awareness among the U.S. population and its people about the effects of sugar and other ingredients present in carbonated drinks that results to high blood pressure, obesity and nutritional deficiencies caused a shift in consumer preference toward healthier product like Grapefruit Juice. Because of the change in consumer preference has provided an opportunity for the company to grow, process and produce one of the most recognizable and flavorful fruit juices on the market that offers health benefits to the consumers, and the community. Grapefruit Juice Private Limited can have huge potential for its future growth based on the following: The company can bring healthy drinks to the local area , As with specific reference to other soft drink like Coca-Cola, & Pepsi, Fresh fruit Juice would be much healthier for people, again it can be good source of Potassium, Vitamin C, Vitamin A, Nutrients, also this Grapefruit can keep control of the blood pressure, protect skin and heart, prevent many serious diseases. 13 Fun Facts About Grape Fruit. (June 06, 2017). Company can create many opportunities in the Region: In doing production for such Grapefruit Juice and marketing, selling and advertising activities need various manpower, and so many jobs can be created, the Jobs could be Part time, Full time, or could be based on Working Experiences. The Company can also bring changes to society and people lifestyles: Grapefruit Juice Private Limited manufacturing and distribution activity can acquire revolution in the society, people choice for taking the fruit may change by both the taste and healthy Fruit Juice and further people can take the fruit Juice by their own comfort and they need not to stand in the queue and company committed to serve the Fruit Juice in a hassle free way to all customers in the locality. Strategic position Branding is well suited for the Grapefruit Juice Private Limited Company. By its definition, is a marketing practice whereby a company creates a name, design and symbol that is presumably easy to recognize as belonging to an organization. This would help to identify a product and differentiate it from other products and services. It is important because not only is it what makes a memorable impression on consumers, but it allows your customers and clients to know what to expect from your company. More so, it is a way to distinguishing yourself from competitors and clarifying what it is you offer that makes the better choice. Brandingmag.com (April 25,2018). Branding can make it easier for the Company to create a cohesive and appealing advertising strategy that plays well into the business. It will help to build Grapefruit Juice reputation for the Company. New Customers can be attracted due to branding and customers can be aware of value, importance, and genuine natural side for Grapefruit Juice products. It will bring employees job satisfaction, improve employee pride feeling, creates trust in the marketplace. Brandingmag.com (April 25, 2018). The Approach the Grapefruit Juice Private Limited is implementing to stand out from similar products and gain the competitive advantages are as follows: Campaign and awareness program: -The Company is implementing campaign and awareness program face to face and by also using digital communication for branding of the Grapefruit Juice products. Thus also, the company can raise brand awareness about its product on social media like You-tub, Instagram, FB, and Twitter which is most cost effective medium to grow business awareness. Community work and Engagement:-Community work, and various Employee and near society engagement programs can bring more about the brand awareness for this Grapefruit Juice products. Premium Offering and Controlling the Price:-The Company’s Grapefruit Juice product can be sold in more quantities without compromising the quality, so would be possible with maintaining better price and providing various seasonal offer. Distribution Channels Grapefruit Juice Private Limited is making significant effort for creating various distribution channel for the fruit juice selling, further they can keep following distribution channel for timely selling purpose and for better penetration of the Grapefruit Juice products. The company is creating its own outlet for selling their products. . The selected approach for delivering the Grapefruit Juice product to reach the end users are as follows: Direct distribution: -The Grapefruit Juice Private Limited Company use this distribution technique to distribute their Grapefruit Juice product to the end user through installation of their own retail outlet facilities. Indirect distribution:- The Company can use this indirect distribution technique like using franchisee business and dealership channel to distribute their product to end users. The Company can keep dealership distribution channel and warehouse, and store facilities for ensuring online delivery of the Grapefruit Juice Products. Based on the above information given above Write a one to three (1–3) page executive summary for your business plan, in which you justify (a) . A clear and concise business concept. ( b) A thoroughly planned business concept. (c.) A capable management structure, (d) A clear-cut market need, ( e). Significant competitive advantages for your business. ( f) Realistic financial projections. ( g) . That investors have an excellent chance to make money. ( h) A realistic and developed exit plan