Which is ten times the standard warranty

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Question: Retro Appliances is bringing back the over-engineered kitchen appliances of the 1960s. Everything they build is heavier and stronger than typical appliances. They also come with a 10-year warranty, which is ten times the standard warranty. For the longevity and refined style, customers will need to pay three times as much as common appliances. Their slogan is "A timeless style that outlasts all the competitors." They are using a new value proposition for the appliance industry, seeking to reach a high-end wealthy customer, and enjoying growth from high profit margins. Which Invent Pattern is RetroAppliances using?

Reference no: EM133506883

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