Which groups tend to use online information sources

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Reference no: EM133576521

Homework: Decision Making Survey

Purpose: The purpose of this homework is to get you thinking about how decision making is different with consumers of varying backgrounds.

Instructions

I. Use your Qualtrics account to create a brief survey to capture the data for this homework. You may have personal family or friends you can send the survey link to via email, or you can solicit members from your social media account to participate in the survey link.

II. Survey at least 3 consumers of varying demographic backgrounds about the information sources that they tend to use when considering a new product. (Sample of General demographic questions, or Google "sample demographic questions" to obtain a variety of questions you wish to ask.)

III. In addition, address the following questions in your summary response.

1. Do you notice any trends?
2. Which groups tend to use online information sources and applications more (or less)?
3. Why do you think this is?

IV. Finally, outline what you learned from this activity.

Reference no: EM133576521

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