Which factors best explain why google was so successful

Assignment Help Marketing Management
Reference no: EM132012099

Study Questions: 1. Which factors best explain why Google was so successful in the first place? Were any of these conditions for success put in jeopardy by the decision to launch Google.cn?

2. Was Google right to have entered the Chinese market the way it did? Did Google's mission compel it to create Google.cn? What specifi c aspects of the mission does Google address in making its decision to enter? What otherreasons could there have been for entering China? How do Google's conclusions fi t with its motto, "Don't be Evil"?

3. Where is the success of the Chinese censorship system? In other words, what makes their censorship system work so well? Where does Google fi t in to this system? Has Google worked to improve the situation? What more could it do?

Article: GOOGLE IN CHINA - "The Great Firewall" (By Kristina Wilson, Yaneli Ramos, and Daniel Harvey)

Reference no: EM132012099

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Competitive environment impacts

Explain how the competitive environment impacts your chosen company and its customers. Explain how governmental regulations impact your chosen company and its customers.

  Evaluate the effectiveness of a new television advertisement

Larkin Corporation conducted a test designed to evaluate the effectiveness of a new television advertisement for one of its household products

  Give information about each target group

Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to..

  Examine applersquos current position on the companyrsquos

nbspuse the internet to research the apple corporation its current position and reputation regarding ethical and social

  What is the difference between explicit and implicit cost

Using Excel, draw one graph showing average fixed costs, average variable costs, average total costs, marginal revenue, and marginal costs. What is the difference between explicit and implicit cost

  Explian why did you select the specific components you did

Explian Why did you select the specific components you did? Is there a "best practices checklist" that can be created for analyzing emerging markets?

  What are the difficulties faced by social media marketers

Differentiate between social media marketing from traditional marketing. What are the difficulties faced by social media marketers

  Identify and describe in detail different age cohort group

Identify and describe in detail the different age cohort groups. For each describe cohort group, describe typical spending habits

  1buzz can be created in a variety of ways for example

1.buzz can be created in a variety of ways for example advertising. explain how advertising can be used to generate

  Develop the company branding and distribution strategy

Develop the company's branding, pricing, and distribution strategy. Develop the differentiation strategy in relation to the closest competitor

  Describe a conflict situation you have experienced in the

250-300 word response describe a conflict situation you have experienced in the workplace. explain the impact that the

  Are the internal strengths still strengths

What potential growth strategy should the company employ, who might be a potential competitor to be over taken and how would it shift the core competencies?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd