Which dimension would pose the biggest threat

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Reference no: EM134016062

Assignment:

Based on the Case: Hisense-Hitachi Joint Venture Expanding in Southeast Asia.

Will it be possible for the JV to successfully target the Southeast Asian market? Considering the CAGE framework (Harvard Business Review: Distance Still Matters - Ghemawat article), which of the CAGE dimensions will represent the biggest opportunity? Which dimension would pose the biggest threat? Explain your answer drawing on excerpts from the case.

Reference no: EM134016062

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