Reference no: EM132950265

Understanding consumer sentiments is essential for developing marketing strategies, as demonstrated by;

• It describes the market segmentation approach: the attitude would have an impact on market segmentation through the behavioral components of the market segmentation. It is the attitude of a certain market segment or group of customers that influences their preferences and usage rates.
• When the marketing team knows the attitude of the consumer, it is easier to design successful methods that will not upset the customers while yet ensuring that the connection is enhanced.
• A positive attitude is essential to a successful personalized marketing plan. Personalization of various goods and services depends on the attitude of the customer as well as other motivational elements. As a result of the efforts put forth in studying consumer behavior via attitude, a more tailored marketing approach is developed. An increased number of sales would be an advantage of adopting a more responsive marketing approach.

Problem 1: With the company FOSSIL Given the projected changes in America's demographics, which demographic shifts, if any, do you feel will have a noticeable impact on the marketing for your new product/service in the next 10 years?