Which channel would be more cost prohibitive

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Reference no: EM132161294

You are a company that specializes in athletic wear for plus size women. The channels you use to reach your customers is through social media pages and ads, online web searches and are interested in using pop-up stores at certain times of the year. Which channel would be most effective for this type of business? Which channel would be more cost prohibitive? Along with costs, how will customer preference influence the company's channel selection?

Reference no: EM132161294

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