Reference no: EM133853709
Assignment:
Make a power point slide and write information about the topic for the audience:
Stakeholder Interests and Power
Executives and shareholders hold high power but low support regarding the issue of Disney's Disability Access Service (DAS) limitations. Their primary interest is mostly to ensure Disney remains profitable as well as maintains a strong brand reputation. They are also focused on minimizing costs and maximizing returns for shareholders. This particular group would be interested in closely monitoring how the backlash might affect customer satisfaction and potential impacts on revenue and will only amend DAS if it becomes evident that the current limitations seriously jeopardize their financial stability or public image.
Disabled customers possess medium power and high support, as they have directly experienced and are most affected by the changes to DAS. They seek an inclusive and accessible experience that accommodates their needs while visiting Disney parks. With their experiential knowledge, they hold informational power and can utilize social media and advocacy groups to raise awareness and bring public attention to the issue. They may collaborate with advocacy groups to grow their voices as well as share personal stories of exclusion and frustration which could put public pressure on Disney to amend its services.
Other customers have medium power and medium support. They are generally concerned about the overall quality of their experience at Disney, including fair access to attractions. While not directly affected by DAS changes, they might show support for disabled customers if they perceive the changes as unfair or discriminatory. If they join in the backlash against Disney's policies, they can exert pressure through potentially reduced visitation and using social media to post for more awareness of their peers, all of which can affect Disney's revenue and reputation.
The government holds medium power and medium support as regulatory bodies are interested in ensuring compliance with disability laws such as the Americans with Disabilities Act (ADA) (U.S., n.d.). While governments may not have direct control over Disney's internal policies, they can enforce legislation that could obligate Disney to modify its DAS program to prevent any discrimination (U.S., n.d.). One downside may be the fact that if revisions are mandated, not all are implemented immediately. This means customers will still be withheld from certain services that they feel should be provided to them under Disney's DAS until changes are authorized and put in motion.
Employees have low power but medium support as stakeholders of Disney. They are interested in a harmonious work environment and maintaining customer satisfaction, which can impact their job security and workplace morale. Although they have limited direct influence over corporate policies, employees can express their concerns internally and advocate for more inclusive practices through their relational power which can inform executive decisions if there is an operational impact due to customer dissatisfaction. Collaborative internal advocacy may foster positive changes and improvements in DAS.
Advocacy groups generally hold a supportive stance and play a significant role with medium power. Disability advocacy groups with their expertise and public influence through campaigns wield informational power by educating both the public and corporations about disability rights and accessibility issues, thus creating a growing support system for all those advocating for changes made in Disney's DAS. These groups can marshal public opinion and rally media attention to highlight injustices. They are working to accomplish this by gathering signatures on a petition that urges Disney's Board of Directors to change the policy now (Palm, 2024b; Waxler, 2024; Palm, 2024c).