Which brands occupy the same relative space

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Reference no: EM131729313

As a tool of positioning strategy, perceptual maps illustrate two basic issues. First, they indicate products/brands that are similar in terms of relative mental position. Second, they illustrate:

which brands occupy the same relative space.

voids in the current mindscape for a product category.

how long a brand has held its relative mental image.

how much longer a brand is likely to hold its relative mental image.

Reference no: EM131729313

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