Reference no: EM133759300

Assignment: Strategic Planning & Implementation

Strategic leaders create competitive advantage through effective management of the strategy-making process. With a vision, mission, and goals in place, and after conducting a SWOT analysis, organizations well positioned to set effective Business-level strategy that supports their Functional-level strategy. When strategy is implemented properly it can help an organization achieve sustained competitive advantage (maintaining above-average profitability for several years).

In this paper you will continue with your Case Paper and propose (i) Functional-level strategies, which are actions that improve the efficiency and effectiveness of one or more value creation activities, which are infrastructure (leadership), production, marketing, materials management, research & development, information systems, and human resources and (ii) Business-level strategies, which is the overall competitive theme of a business and how the organization positions itself in the marketplace (broad low cost, broad differentiation, focus low cost, or focus differentiation). Remember, Business-level strategies should consider the industry environment.

Include:

Updated* cover page with a descriptive paper title, your name, your program, course title, instructor name, and date

Updated* paper introduction

I. Updated* review of the case

II. Updated* company's vision, mission, and goals

III. Updated* SWOT discussion

IV. The company's current industry environment (this section will be approximately 1-2 pages)

V. Functional-level strategy suggestions that exploits external opportunities, builds on and protect company strengths, and eradicates/counters threats and weaknesses (this section will be at least 3 pages)

VI. Business-level strategy suggestions that exploits external opportunities, builds on and protect company strengths, and eradicates/counters threats and weaknesses (this section will be at least 3 pages)