Which activity has the largest slack

Assignment Help Marketing Management
Reference no: EM131131990

Case

Caterpillar Inc. is an American corporation which designs, manufactures, markets and sells machinery, engines, financial products and insurance to customers via a worldwide dealer network Caterpillar equipment sets the standard for our industry. They will remain the leader by continuing to help their customers meet their needs with durable and reliable equipment. Caterpillar is envisioning introduction of a new grader which brings the latest emissions reduction technology to the most durable, productive and comfortable motor graders on the market. A feasibility study will be conducted, if the study supports introduction of the new the M Series 3, a manufacturing building is to be secured and a project leader will be hired. Once the building is secured, Caterpillar will be committed to the project. Therefore an advertising company will be selected and the raw materials for the manufacturing process will be ordered. When, in addition to securing the building, a project leader has been named, manufacturing personnel will be hired. After the manufacturing personnel have been hiredand the raw materials purchased, an iconic modelan iconic model of the M Series 3 class will be produced. Following the completion of the prototype, work will begin on a production run of 100 the M Series 3 class. When both the iconic model has been built and the advertising personnelhave been selected, arigorousadvertising campaign will be launched.

The next phase of the project is the development phase, which will be complete with the production of the first 100 the M Series 3 class and the initiation of the advertising campaign. In order to help their final decision, Caterpillar has conducted two separate costs analyses. One is effective under current (normal) conditions, while the other is effective if the development phase of the activities is "crashed". Below are the summarized information (Times are in weeks.)

Activity

Normal Time

Normal Cost

Crash Time

Crash Cost

Feasibility Study (A)

6

$80,000

5

$100,000

Building Purchased (B)

4

$100,000

4

$100,000

Project Leader Hired (C)

3

$50,000

2

$100,000

Advertising Personnel Selected (D)

6

$150,000

3

$300,000

Materials Ordered (E)

3

$180,000

2

$250,000

Manufacturing Personnel Hired (F)

10

$300,000

7

$480,000

Iconic Model Manufactured (G)

2

$100,000

2

$100,000

Production Run of 100 (H)

6

$450,000

5

$800,000

Advertising Campaign (I)

8

$350,000

4

$650,000

a- Set up the PERT network for the Caterpillar problem.

b- Identify the Critical Path. Calculate the ES, EF, and the LS, LF for every activity and determine the slacks for all activities.

c- Which activity has the largest slack? Interpret.

d- Let's assume that project has a variance of 16 weeks:

i. What is the probability of finishing the project in less than 30 weeks?

ii. What is the probability of finishing the project in more than 50 weeks?

iii. How many weeks will it take for the middle 50%?

a. Write a linear program for determining the minimum cost of completing this project in half a year (=26 weeks). Show your work and explain in details.

b. Interpret the meaning of the shadow price that would be associated with the constraint that set the maximum completion time to 26 weeks.

Reference no: EM131131990

Questions Cloud

Why are kpis crucial to the success of alliance agreements : Describe how KPIs alleviate potential problems with alliance partners. From your research on negotiating KPIs, what types of barriers to agreements often get in the way?
What effect would a decreased cost of capital have on a firm : What effect would a decreased cost of capital have on a firm’s future investments?
List significant differences between the windows and linux : List at least 5 significant differences between the following two OS. Windows, Unix and/or Linux, MAC OS (is actually Unix/Linux style in how it looks, but behaves differently), Other open source and Other closed source.
Indicate how each of the following accounts should : Indicate how each of the following accounts should be classified in the stockholders' equity section.
Which activity has the largest slack : How many weeks will it take for the middle 50%? Write a linear program for determining the minimum cost of completing this project in half a year (=26 weeks). Show your work and explain in details.
Explain why these amounts are different : Ruiz Inc.'s common stock has a par value of $1 and a current market value of $15. Explain why these amounts are different.
Good information for decision making for an avalanche hazard : Did the citizens have good information for decision-making for an avalanche hazard?- How would you have improved the citizen's decision-making for the hazard?
Define the terms diversity and affirmative action : Define the terms Diversity, Affirmative Action, Surface-Level Diversity, Deep Level Diversity and Social Intergration - If you were the judge in this case, what would you do?
How are dividends in arrears presented in the financial : What are the principal differences between common stock and preferred stock?

Reviews

Write a Review

Marketing Management Questions & Answers

  What are these different types of classifications

What are these different types of classifications? Do they overlap, or do they each tell us something unique about the entity relationship? Why is it important to classify each of these types in an ERD (entity relationship diagram) model

  Promoting and arranging trials and demonstrations

Providing advice to consumers (and businesses) about how they can make their  homes (and premises/operations) more energy efficient, Promoting and arranging trials and demonstrations of energy efficient products

  How is advertising and sales promotion similar

How is advertising and sales promotion similar? Dissimilar?

  Examine product development concepts of toy manufactures

Examine the new product development concepts of toy manufactures. How should the product strategies be managed within a global scale?

  How the societal marketing used by the company

ANALYSIS: Build upon the article you wrote last week and analyze how the societal marketing used by the company fits within its overall mission and what type of target audience it is likely to positively affect. Your analysis must be substantiated..

  How brands communicated with customers prior

What are the key differences between how brands communicated with customers prior to the digital revolution and after the digital revolution

  What recommendations you would make to the ceo

The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: What recommendations you would make to the CEO concerning the two proposals

  Department stores carry narrow product lines

Department stores carry narrow product lines with deep assortments within those lines. Self-service retailers serve customers who are willing to perform their own locate-compare-select process to save time or money

  Create a marketing plan

You will create a marketing plan for your start­up company.   Describe your company and its product in terms of its marketability. Determine the key strengths and weaknesses of yourcompany, as well as the opportunities and threats it faces within ..

  Antecedents of target marketing

Antecedents of Target Marketing- As stated in Lamb et al. (2014), to segment a market successfully, a marketer must consider certain criteria

  How advertising impacts the price of a product

How advertising impacts the price of a product. Select one "good" and one "service" product, for each of these products analyze how price impacts their sales. Describe if the price of each is elastic or inelastic and discuss the impact of supply a..

  Describe value of branding for both buyer and seller

Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd