Reference no: EM131469131
Business Plan Assignment
Length: 12 PAGES
USE INFORMATION FROM ATTACHED DOCUMENTS AND RESEARCH ONLINE FOR MARKETING INFORMATION
• Description of Business- ?General description of the business you are proposing, including:
o Name of business and detailed description; the business concept; what needs does the product meet and who has these needs??
o Type of business: (sole proprietorship, partnership, corporation) describe why you have chosen this form of ownership?
o Competitive differentiation (how is your product/service different from?others?)?
o What is the historical, current and possible future status of the industry?
• Regulatory and Risk Analysis- ?The legal considerations likely required for your business. Are there any special concerns you may have to consider?
• Location Analysis
o Where will you locate your business and why??
o Why this state, city and specific site?
• Management Analysis
o How will the project be managed?
o Who are the managers and how are they qualified to make this business a success??
o What is needed with respect to staff??
o What needs to be considered with respect to operations? (special equipment, contracts, suppliers, maintenance)
• Market Analysis. ?This section should include:
o Market segmentation - Market segments and target market: specifically describes the market segment(s) and target market(s) in terms of demographics, psychographics, and geographic location. Narrow it down to a manageable size. What common characteristics will make a difference in their purchasing/participation behavior?
o Competition analysis - Who are your competitors in general? Mainly, how do you differ (product/service differentiation) from competitors (benefits offered, target market(s), product, service, quality, price, promotion, image, distribution?)
o Promotion - What forms of media are you considering? What approach will you use initially?
• Conclusion/Summary
o Does this sound like a good idea?
o In your profile of a related business, what helpful insight did you gain for creating your own business concept?
• Clarity, Spelling, Grammar.
Attachment:- Attachments.rar