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Homework: Brand Audit
Choose any brands within the fitness or travel/tourism industry.
Brand Audit(Choose a brand)
Conduct a brand audit on the company of your choice based on the checklists found in the materials.
Question 1. What is your brand?Question 2. How do you know if your brand is maintaining a consistent customer experience and/or equity? You conduct a brand auditQuestion 3. When Should a Company Conduct A Brand Audit?Question 4. What Brand Elements Should be Reviewed?
Conduct Your Brand Audit
In small collaborative teams or individually, go through the checklist process to review 2-4 elements of each category to conduct a short brand audit based on the checklists found in the materials.
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