Reference no: EM132171518

1. When expanding internationally, large companies such as Walmart:

do not always succeed even with strong prior international experience.

always succeed due to their strong brand awareness.

always succeed due to their prior international experience.

tend to have less international success due to the challenges of coordinating global business.

2. When personal selling crosses national boundaries, it tends to be for:

consumer goods.

industrial or high-cost products.

goods that serve needs unique to the local market.

government goods or services.

3. If, in a foreign market versus a firm's home market, consumer needs are _____, conditions of use are _____, and ability of consumers to buy ____, then an appropriate product-line strategy is product adaptation and communications extension.

the same, different, exists

the same, the same, exists

different, the same, exists

the same, the same or different, low to none

4. Establishing a strong brand image in a market before competitors is one benefit of a first-mover advantage.

True

False

5. International marketing research consists of identifying and measuring market potential in foreign markets.

True

False

6. Political risk assessment is typically performed with in-house skills with little or no reliance on outside experts.

True

False

7. The intent behind global branding is for consumers to gain trust in a brand, leading to stronger confidence in selecting that brand for purchase.

True

False